As part of the Westbrook ecosystem, I partner with Will Smith's creative team to produce engaging, high-impact content across multiple platforms. This work spans a variety of creative initiatives, including:

• ‘King Richard’: Crafted promotional materials that highlighted the film’s inspiring narrative, resonating with global audiences.
• Tencent Partnership: Developed custom content tailored for the Chinese market, expanding international reach.
• ‘Bad Boys’ Franchise: Produced dynamic promotional videos that captured the energy of this iconic series.
• ‘Fresh Prince of Bel-Air’ Airbnb Experience: Designed an immersive, nostalgic house tour celebrating the beloved show’s legacy, delighting fans worldwide.

This body of work reflects a commitment to creating content that resonates across cultures, platforms, and audiences, creating meaningful impact on a global scale.